Let’s take a stroll down memory lane, back to 1996, when Microsoft mogul Bill Gates stated that content on the web undoubtedly plays a critical role.

Fast forward to 2017, according to the Content Marketing Institute a whopping 89% of B2B marketers and 86% of B2C marketers are utilizing content marketing as their main strategy. It has even surpassed the use of traditional tactics, including search engine marketing.

Blog posts, infographics, newsletters, videos, how-to guides, case studies, and other forms of content, regardless of which type a business decides to pursue, are effective and smart ways to keep current clients, as well as attract new ones. In fact, the more content your company develops for its customers, the more valuable you become to them.

Consumers want to be given value. In a world full of overly aggressive marketing tactics, content marketing not only educates, entertains, and informs potential buyers, but it also creates a highly coveted personal relationship with them that other forms of marketing cannot do.

Here’s why content will only continue to become more important for years to come.

1) Great Content Will Increase Website Traffic

When it comes to attracting new visitors and driving traffic to your site, content is everything. Killer content will do more than just get users to your site, but it will keep them there. When developing your brand’s content marketing campaign, diversify your blogging style, or change things up entirely by offering something more visual to keep your audience on their toes.

In addition to building the content on your own website, make sure you are submitting and sharing it to other appropriate platforms across the internet for even more brand awareness. This is by far the easiest way to reach new audiences and bring them back to your website.

2) Interesting Content Creates Brand Engagement

High-quality, interesting, and to-the-point content encourages users to interact with your brand, as they take a moment to pause and digest this information when they visit your website or social platform. Custom videos or blogs will bring consumers closer to your brand in a more subtle way, instead of bombarding them with gimmicky web advertisements.

Again, people today seek value, and when your brand consistently feeds its audience with fresh, engaging material, they will feel valued and more connected to you.

3) Quality Content Greatly Contributes to SEO

SEO success ultimately begins with quality content elements, according to the experts at Search Engine Land. Relevant and informational content will provide your brand with a solid foundation that will support all of its SEO efforts.

We have previously stated that it’s important to curate new content frequently, but do you know why? It’s because search engines love new content. Google produced an algorithm a couple years ago called “Query Deserved Freshness,” where search engines swiftly index websites and give them higher search engine rankings when they have recently published fresh content.

The moral of the story is, great content is the cornerstone to every brand’s SEO strategy.

It is fundamental for your company to employ a content marketing strategy in 2017 if you want to drive traffic, foster customer relationships, and build SEO.