If there is one thing I have learned at 1SEO.com this past year, it is that content will forever be one of the most important ingredients to have in order to yield a fruitful search engine optimization campaign. While most might argue that links are the most important—and I totally agree, the thing that is used to both make and acquire these links is content—whether it is an infographic, article, press release, blog, or even a graphic.
Content is important because it is the bait used to acquire links, and therefore, it will continue to do just that in 2015. However, the thing that people need to think about for the New Year is: What makes my content worth linking to and/or reading?
Two Words: Engaging & Informative
Content should be engaging because it allows the reader to be immersed in the topic. In other words, readers should feel like they can connect with the topic almost instantly, as well as learn something that they never knew so it should be…
Google’s Hummingbird update taught us that content needs to be extremely informative, as well able to answer a user’s search query. Therefore, in 2015, marketers and content writers should be focusing on ways to make their content able to answer the questions people might ask Google to solve for them.
With the Hummingbird bird update in full swing, the professionals at Google are certainly trying to make the search engine respond like a human would. Therefore, think about how your content will be relatable to a human being as you write it. And how can you do that? Make it engaging and worthwhile to read!