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It’s about time that you to shake things up with your headlines and descriptions for AdWords! Find out how you can raise your click-through-rates by writing more compelling, precise copy. With two 30-character limit headlines to work with, one of which usually includes your brand, and a description with an 80-character limit, we know there’s not a lot
On Tuesday, May 24th, it was announced at the Google Marketing Next presentation that advertisers will soon be able to integrate Google Optimize and Google Surveys 360 in AdWords. This means that advertisers will be able to perform A/B testing on components as specific as keywords. Even further, the integration allows users to merge consumer
Philadelphia is definitely an exciting city to be living in right now, especially since it has just been confirmed as the next test market for Google Home Service Ads. Things are going to be heating up for blue-collar businesses this spring. Google says the ads will launch by mid to late June, and begin by focusing
Google has confirmed that Philadelphia is the next test market for Google Home Services Ads. They will be testing 30-40 companies, reaching out to them directly. These companies are all well-recognized and trusted in their market. Google has said the Home Services ads will launch in Philadelphia by late June, and the sole focus for
For eight years and counting, 1SEO has been providing the best in digital marketing services to clients just like you. Our hard work and determination has helped us achieve great results. We’re very proud of where we stand in the industry, with our employees, and our ability to generate conversions that grow our client’s businesses.
When dealing with a Google AdWords account, in a far majority of cases the bottom line of account performance is the amount of conversions acquired and the cost associated with bringing in each conversion. As digital marketers know, there are multiple touchpoints a user may have with a website before converting, so providing proper credit
Microsoft continues to expand Bing’s footprint across their properties and exclusive channels. As a platform that puts you “where your customers are,” the Bing Network was launched to help advertisers reach consumers in a personal, natural, and engaging way. Nearly one-third of searches in the United States occur on Bing, and their users are loyal.
In an attempt to make features more compatible between their own advertising platform and Google Adwords, Bing will be introducing a number of changes to Bing Ads. While Bing tends to be playing catch-up when it comes to features announced by Google, this is not the case with all of the changes that have
Once again, Google has casually rolled out a game-changing addition to AdWords: Expanded Text Ads. Why casually? Well, it’s Google, so they can, but also because it’s the change that advertisers have been clamoring for. Plenty of pay-per-click managers have struggled to stuff a relevant message into text ads and still fall under the 25-35-35
Last week, during Google’s annual Ad & Analytics keynote address, there was a laundry list of new features in which Google announced are either going to be released soon or are entering beta testing. While promoted pins on Google Maps will be a great way for large chain restaurants and other niche companies to advertise,