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For eight years and counting, 1SEO has been providing the best in digital marketing services to clients just like you. Our hard work and determination has helped us achieve great results. We’re very proud of where we stand in the industry, with our employees, and our ability to generate conversions that grow our client’s businesses.
When dealing with a Google AdWords account, in a far majority of cases the bottom line of account performance is the amount of conversions acquired and the cost associated with bringing in each conversion. As digital marketers know, there are multiple touchpoints a user may have with a website before converting, so providing proper credit
Microsoft continues to expand Bing’s footprint across their properties and exclusive channels. As a platform that puts you “where your customers are,” the Bing Network was launched to help advertisers reach consumers in a personal, natural, and engaging way. Nearly one-third of searches in the United States occur on Bing, and their users are loyal.
In an attempt to make features more compatible between their own advertising platform and Google Adwords, Bing will be introducing a number of changes to Bing Ads. While Bing tends to be playing catch-up when it comes to features announced by Google, this is not the case with all of the changes that have
Once again, Google has casually rolled out a game-changing addition to AdWords: Expanded Text Ads. Why casually? Well, it’s Google, so they can, but also because it’s the change that advertisers have been clamoring for. Plenty of pay-per-click managers have struggled to stuff a relevant message into text ads and still fall under the 25-35-35
Last week, during Google’s annual Ad & Analytics keynote address, there was a laundry list of new features in which Google announced are either going to be released soon or are entering beta testing. While promoted pins on Google Maps will be a great way for large chain restaurants and other niche companies to advertise,
For three consecutive days in late April, the Pennsylvania Convention Center in Philadelphia was home to some of the greatest minds in the Pay Per Click Industry. The HERO CONF Philadelphia, which was produced by Hanapin Marketing, consisted of over 50 speakers, four keynotes, 10 networking events and 40 sessions, as well as over 700
I recently experienced an all-too-real case study in which I reluctantly engaged in by-the-book best practices. An ecommerce client I work with does not have a mobile-friendly site yet. In this case, best practices dictate that I should add a negative bid adjustment as high as the full -100% mobile-bid adjustment in order to eliminate
As an advertiser online, you are well aware of the constant regulations and policy changes that occur on a regular basis. The newest roll out in effect as we speak for AdWords participants is the Mandatory Destination URL Migration. You all have received the notification stating your ads will stop running on March 25th unless
Most SEOs will tell you that the main focus of work should be on Google. For organic search this approach is successful. Google’s algorithm is the most advanced, so optimizing for Google will also help to raise Bing & Yahoo search rankings in the process. When it comes to paid advertising, the approach advertisers need to