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Philadelphia is definitely an exciting city to be living in right now, especially since it has just been confirmed as the next test market for Google Home Service Ads. Things are going to be heating up for blue-collar businesses this spring. Google says the ads will launch by mid to late June, and begin by focusing
Google has confirmed that Philadelphia is the next test market for Google Home Services Ads. They will be testing 30-40 companies, reaching out to them directly. These companies are all well-recognized and trusted in their market. Google has said the Home Services ads will launch in Philadelphia by late June, and the sole focus for
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When dealing with a Google AdWords account, in a far majority of cases the bottom line of account performance is the amount of conversions acquired and the cost associated with bringing in each conversion. As digital marketers know, there are multiple touchpoints a user may have with a website before converting, so providing proper credit
Microsoft continues to expand Bing’s footprint across their properties and exclusive channels. As a platform that puts you “where your customers are,” the Bing Network was launched to help advertisers reach consumers in a personal, natural, and engaging way. Nearly one-third of searches in the United States occur on Bing, and their users are loyal.
In an attempt to make features more compatible between their own advertising platform and Google Adwords, Bing will be introducing a number of changes to Bing Ads. While Bing tends to be playing catch-up when it comes to features announced by Google, this is not the case with all of the changes that have
Once again, Google has casually rolled out a game-changing addition to AdWords: Expanded Text Ads. Why casually? Well, it’s Google, so they can, but also because it’s the change that advertisers have been clamoring for. Plenty of pay-per-click managers have struggled to stuff a relevant message into text ads and still fall under the 25-35-35
Last week, during Google’s annual Ad & Analytics keynote address, there was a laundry list of new features in which Google announced are either going to be released soon or are entering beta testing. While promoted pins on Google Maps will be a great way for large chain restaurants and other niche companies to advertise,
For three consecutive days in late April, the Pennsylvania Convention Center in Philadelphia was home to some of the greatest minds in the Pay Per Click Industry. The HERO CONF Philadelphia, which was produced by Hanapin Marketing, consisted of over 50 speakers, four keynotes, 10 networking events and 40 sessions, as well as over 700
I recently experienced an all-too-real case study in which I reluctantly engaged in by-the-book best practices. An ecommerce client I work with does not have a mobile-friendly site yet. In this case, best practices dictate that I should add a negative bid adjustment as high as the full -100% mobile-bid adjustment in order to eliminate