ImageFIRST faces challenges solely by being a nationwide company in the ever-changing healthcare industry. The needs of customers and patients change regularly, so it’s important for ImageFIRST and their websites to keep up with demands. Patient satisfaction is stressed more than ever in the industry; so while aiming to increase this satisfaction, ImageFIRST is simultaneously left with the task of maintaining and updating their main site in addition to their 31 other subdomains.
ImageFIRST faces a steady need to attract more customers. As a company that seeks to establish long-term relationships, they are always at risk of plateauing and staying at the same level. To sustain current success and control the pace of future growth, they need to focus on gaining attention on their main site primarily while still keeping up with subdomains.