GoGreen Lawn Services, based in West Chester, Pennsylvania, provides lawn and tree care services throughout Southeastern PA and northern Delaware. They have dedicated themselves to responsible environmental practices, only using natural, safe, and organic products in their work. They also offer mowing, preventative pest control, and landscaping services.
While GoGreen did have a PPC campaign in place, they were having limited success with it. The user experience on their website was rather poor. Myriad issues plagued their site, hampering navigation and limiting functionality. These problems hampered a rather clear-cut goal: they wanted to grow their customer base while promoting their climate-friendly way of doing business.
In particular, they wanted to target residential customers looking to beautify their lawns, especially those who were also conscious of the environment. Primarily, they were looking for families with high incomes, preferably households with kids and pets.
We used three distinct phases to achieve GoGreen’s goals of enhancing their digital presence and reaching their target audience:
• Phase 1: Casting Our Net: Our SEO and PPC teams identified and catalogued the numerous flaws with the website,
singling out numerous broken links and images, 404 and canonical problems, and internal duplicate content.
• Phase 2: Pulling Them In: We resolved user experience issues and added a previously-absent contact
form to every page, allowing users to convert no matter where they are.
• Phase 3: Maintaining Our Reach: The PPC team continued to study and adjust parameters of our keyword
targeting. Our Content and Social Media teams were integral to sustaining momentum in this collaboration.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
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