CREATING MORE SMILES WITH A CALL ONLY PPC CAMPAIGN
Client:
Center City Emergency Dentists
Industry:
Healthcare
Services:
SEO, PPC, Development, Social Media

The Client

Based in Philadelphia, PA, Center City Emergency Dentist provides both routine and emergency dental procedures for patients in and around the city and its nearby suburbs. Moreover, this client has a sterling reputation both throughout their community and among their peers. In fact, they’ve garnered relationships with doctors at renowned local medical facilities, including those at Temple University and the University of Pennsylvania.

Online, through, Center City Emergency Dentist was having a difficult time getting attention from the people who needed them.

The Problem

Unlike the vast majority of digital marketing campaigns, Center City Emergency Dentist had one objective: Increase phone call leads from prospective patients searching for “emergency dental services” online.

Center City Emergency Dentist’s modest digital marketing efforts prior to joining the 1SEO family rendered little results, despite a big budget — especially on the paid side of things. Specifically, the client’s cost-per-click and cost-per-conversion were entirely too high. To compound things, their manual bidding strategy was leaving a lot of potential business on the table.

The Strategy

After conducting an extensive audit, our PPC team immediately drew up the blueprints for a revamped, aggressive, three-pronged, mobile-centric Call Only campaign.

Prong 1: Meet the Patients Where They’re Looking for Us: People in need of emergency dental services were searching for a dentist primarily on their cell phones, and not on desktops or tablets. So, our team made sure that everything they did was with a mobile-first mindset.

Prong 2: We Have to Stop Spending So Much Money: Our team took an existing, ineffective Call Only campaign that relied on manual efforts and replaced it with an automated bidding strategy that allowed for consistent visibility while spending less.

Prong 3: Fill the Waiting Room by Shortening the Conversion Path: We made it as easy as possible for people to contact Center City Emergency Dentist to call and schedule an appointment.

The Outcome
    2,500%
    INCREASE IN TRAFFIC
    76%
    DECREASE IN COST PER CLICK
    1,865%
    INCREASE IN PHONE CALLS OVER 90 SEC LONG

If you focus on consistently make the right impression, ie, ensuring your ads are always in front of people who are looking for you, the sky's the limit.

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