Although ShoreSummerRentals.com had recently revamped their website, they realized that there was still room for improvement. To their benefit, one of their strongest competitors recently introduced booking fees to their services. Since ShoreSummerRentals.com prides themselves on the lack of extra fees, they came to 1SEO in the hopes of leveraging and promoting that distinguishing feature.
In order to do this, organic traffic had to be increased, their PPC campaign had to be optimized, and effective emails had to be generated to reach owners looking to rent out their properties in shore areas. It was our responsibility to primarily target these property owners since they are our client’s main source of revenue. While doing this, we were still left with the task of attracting potential tenants to properties.