ShoreSummerRentals.com is an online platform that brings vacation owners and renters/tenants together. For the past 13 years, this company has made it their mission to give as much control of the property booking process as possible to owners. Their website allows owners to advertise rental properties, generate leads, and secure the most rental income possible. In turn, tenants can also benefit from the website by using numerous filters and settings to find a property that best suits their needs.
Although ShoreSummerRentals.com had recently revamped their website, they realized that there was still room for improvement. To their benefit, one of their strongest competitors recently introduced booking fees to their services. Since ShoreSummerRentals.com prides themselves on the lack of extra fees, they came to 1SEO in the hopes of leveraging and promoting that distinguishing feature.
In order to do this, organic traffic had to be increased, their PPC campaign had to be optimized, and effective emails had to be generated to reach owners looking to rent out their properties in shore areas. It was our responsibility to primarily target these property owners since they are our client’s main source of revenue. While doing this, we were still left with the task of attracting potential tenants to properties.
All of our efforts focused on producing more traffic and boosting the amount of inquiries for shore house rentals. The plan was carried out in three phases:
• Phase 1: Casting Our Net: After determining the company’s ideal audience, we laid the groundwork for page optimizations and created relevant content and social media posts that would appeal to beachgoers and renters
• Phase 2: Pulling Them In: On the PPC side, we narrowed our demographics to the prime locations where people were most likely to convert and put particular emphasis on property owners. We also created content that demonstrated their strengths and expanded their online presence to additional social channels.
• Phase 3: Maintaining Our Reach: As the seasons change, our teams continue to study and fine-tune the keywords and PPC strategies we employ.
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1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121