CCGNJ’s online pain is unique in that it will most likely never go away. Why? Because problematic gambling stems from the human condition. It’s a disorder that resides in people, and addressing it with digital marketing isn’t the same as achieving the kinds of goals every digital marketer typically sets out to for his or her clients. CCGNJ doesn’t want to simply make money, increase conversions, drive traffic, etc. Instead, they are driven by idealism and fueled by their desire to make the world a better place (pardon the cliche) by doing their best to rid it of an affliction that devastates so many people.
During no other time of the year is problematic gambling more prevalent and destructive than the beginning of the NFL playoffs and the conclusion of the NCAA March Madness college basketball tournament (January-April). Given that, CCGNJ sought to direct those in need of help during those months to local Gamblers Anonymous meetings via the Find a Help Meeting page on their website.