Is Your Brand Being Killed By Bad Reviews?
Each day, whether you notice it or not, you use various brands, services and companies. You wake up and brush your teeth. What brand of toothpaste did you use? Was it Crest, Colgate or a store brand? No matter what brand you selected, you chose it for a reason, which is usually because you trusted it. Yes, there are plenty of factors, such as price, quantity and much more, but the main reason is quality. The brand you choose gives you results day in and day out, but imagine this, one day you hear a rumored bad review about your brand. You see it and think the review could be false. The review could have been placed to sway your opinion and choose a new brand. Now, you are unsure if you should continue to use it.
In light of this possibility, Business Owners should constantly monitor their online reputation. Anyone, at any time can post bad reviews about their company. For Business Owners, this can be taken personally. Their business is essentially their child. They want to protect it and watch it grow into everything they imagined from day one. To be productive about the situation, they should immediately take action. There is no time to be upset because there is a solution!
Whether your company has received a five-star review or the worst review you could ever imagine, just respond. By responding, you are showing you care about your client. You want to fix the issue and make good on your part. By not responding to one bad review, you can completely diminish the brand you built in seconds. These reviews are public. When a prospective client is researching your product or services by simply Googling your company’s name, they will be populated with social media sites and review websites. From here they will see what people have to say and how you reacted. Your customer service experience has now gone public. If a bad review is on your site, this is your opportunity to show the public how great of a company you truly are. Fix the problem and make your client happy.
Recently, at the Digital Agency I work for, 1SEO.com, a competitor left a fake review on our Google+ Local page. After researching who left the review, we were able to figure out it was fake and left there to hurt us. We are a family at 1SEO.com and truly care about all of our clients. We provide them with a quality service each day. Our CEO, Lance Bachman, responded to the fake review and will take legal actions. At this point, the fake review was the only review we had on our Google+ Local Page. Lance rounded up our agency and asked everyone to contact our clients and ask them to take the time to write a truthful review on our page. In less than 24-hours we had 10 new reviews and expect plenty more. After contacting Google and gaining positive reviews, Google took the fake review down. When you know false information is out there about your company, it is vital to work hard to make things right.
When you provide a service that works and exceeds expectations, your clients can only be thrilled! The only way to provide a quality service is to keep yourself educated about your industry and your clients. This is how 1SEO.com leads the way in the internet industry.
Allowing a fake review or a bad review to ruin your company is nonsense. If you are being an honest business owner, there are plenty of ways to fix the problem. Always respond and provide exceptional customer service! After this, it is time to minimize the bad reviews and collect those positive honest reviews, just like you see on our YouTube channel. If you truly have a business that provides a great service or product, you will not have to worry about good reviews being provided. Ask your clients for their time. Those whose expectations you have surpassed will be more than grateful to help. Keep these tips in mind the next time you see a fake or bad review about your business. The internet can be a scary place to business owners, but if you strategize properly, the internet can be beneficial to your online reputation!