In this day and age, having an online presence is critical to the success and growth of any company. According to the online statistic giant, Statistica, the number of consumers accessing the internet worldwide sits at 48.9% with projected growth to 53.7% by the year 2021. And if you take a look at these live internet stats, you will see in real time the staggering number of Google searches being performed, the total number of internet users, and much more, is rising by the second, which brings us to our next point:
If your HVAC company isn’t represented online, how will your customers find you?
An HVAC customer’s buying cycle is a little different from, say, a woman looking to purchase a coat from a department store. A woman searching for a coat may go to many different sites, wait for a sale, then make her purchase, whereas an HVAC customer that needs their air conditioner fixed right away has a greater sense of urgency and is going to make a quicker decision. More likely than not, they are going to choose one of the first search results.
Search engine optimization and visibility, however, is only one piece of the puzzle when it comes to creating and implementing an effective online digital marketing strategy for your HVAC company. We’re going to discuss our top three digital marketing tips for the heating and cooling industry that will help you stand out online.
Most HVAC companies are local. Therefore, having local SEO in your strategy is imperative. You want to be found in your particular city or county because that is where your potential customers are searching. Local SEO, if performed correctly, will boost your presence in Google’s search results, increasing traffic to your website. PPC marketing for your Philadelphia HVAC business is also another great advertising tool to use, and you can find more information on that here.
If you’re interested in learning more about how local SEO can make an impact on your bottom line, contact our digital marketing experts today.
When customers are searching for an HVAC company, nine times out of ten, they are going to choose to do business with a service provider that is local and located at the top of Google Maps.
Google My Business is free and will provide your customers with a ton of information about your company with just a few clicks. To ensure your GMB listing is effective, though, it needs to be optimized; otherwise, people searching for HVAC services will just sift over you to the next listing.
So you’ve made it to the first page of the search engine results, you’ve optimized your Google My Business Listing, and now customers are visiting your website. The hard part of creating an effective digital marketing strategy may seem to be finished, but it’s not. If your website doesn’t include these key factors, all you have done thus far is in vain.
Are you ready to start building your HVAC company’s online success using search engine optimization, Google My Business, and a sleek, well-designed website? Contact the leading search engine optimization and Philadelphia email marketing company in the business, 1SEO I.T. Support & Digital Marketing, for all of your company’s digital marketing needs!
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