Rocked to the Core: What Google’s New Broad Core Algorithm Update Means for Your Business

Christopher Shirlow

08/06/2018

On August 1st, Google announced that they had released a broad core algorithm update earlier that week. As usual, it has SEO experts, webmasters, and business owners across the world scrambling to investigate fluctuations in their ranking. While many of these people were hoping for an increase in website rankings, many others’ rankings are rapidly falling.  

Google isn’t always completely transparent about their updates, and they often don’t reveal much. Here at 1SEO I.T. Support & Digital Marketing, one of the best SEO companies serving Montgomery County, PA, and the surrounding communities, we want you to be aware of the following regarding Google’s broad core algorithm update:

What We Know

While the search engine giant can make changes to the search algorithm many times a day, known as daily core updates, the new broad core update is a different story.

It signifies critical ranking changes and improves the end user experience by providing more contextual results. Unfortunately, for the websites hurt by the new update, according to Google, there is no real “fix.” This is in stark contrast to previous major updates which offered businesses tips and tactics to improve their sites and better comply with the new changes created by the update.  

What IS a Broad Core Algorithm Update?

Several times a year, Google releases a broad core algorithm update, which typically makes significant changes in the search results for users. It’s meant to improve the search quality of users by providing them with better and more accurate results.

However, this update also causes fluctuations in page rankings. In fact, many webmasters saw their pages lose rankings after it took effect. According to Google, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may perform less than well, now. Instead, it’s the changes to our systems that are benefiting pages that were previously under-rewarded.”

What’s the Difference Between Broad Core Updates and Daily Core Updates?

As we mentioned, Google makes updates and changes designed to improve search results every single day. In fact, last year, the company made 630 of these updates, all including more specific changes. In contrast, the broad core update is about enhancing the general experience for the end user. This focus on the user means that the update is more about search-related content, not the quality of a website.

How To Recover If You’ve Been Affected

If your website has been affected, you’ll need to revamp and even rethink your content strategy. Since this update is content-based, you need to make it more relevant to the search intent of the audience you’re targeting. According to Google, “There’s no ‘fix’ for pages that may perform less, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

This signifies that Google is shifting their focus from keyword-based results to topic-based results. The company intends to provide users with insightful content that fulfills their search intents.

If your site’s high-ranking pages have lost their position, it’s time to investigate, examine, and overhaul them. When in doubt, take a look at the website that replaced you. From there, you can glean why their content is more relevant, and what you can do to improve your own.

Additionally, Google has a history of repealing and adjusting new changes. So, before you make any significant alterations to your website, you should wait at least a few more days. The results may change over time, perhaps ten to fifteen days after the update.

When in doubt, consult with Google’s search quality evaluator guidelines. This 200-page guide features a host of information on how to create compelling and engaging content based on raters’ guidelines and instructs you on how to assess website quality.

By having well-researched and written content, your site can weather the storm of the new broad core update. Ultimately, these new changes are about improving the search experience for end-users. Embracing them will not only allow you to reach your target audience more effectively, but it also offers you a way to connect with them on a more meaningful level. All this leads to more visibility, more leads, and more for your bottom line.

To learn more from one of the best SEO companies serving Berks County, PA, and other nearby areas, contact 1SEO I.T. Support & Digital Marketing today!

 

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