Put Your Website on the Fast-Track to Success with Social Media

Rachel Lawler

07/11/2017

Speed up the process of attracting visitors to your website by putting your brand in front of people across a variety of social media platforms!

Below we list different types of social sites, what’s in it for you, popular posts and examples of content marketing.

Millions are waiting on each social platform. But it’s your job to get them to board the train leading to your website.

Here’s some insight on how to put your website on the fast-track to success using social media:     

Types of Social Platforms

  1. Post interesting content and Go Live on Facebook to let your audience know what’s happening with your business. Give them a glimpse of what goes on behind the scenes.    
  1. Create “how to” videos or showcase your latest projects or products via YouTube. This is a chance to let users watch videos, effortlessly, without ever having to read anything.
  1. Google+ is just one more piece of the puzzle when it comes to portraying your business in a positive light for Google’s AI. 
  1. Instagram is where creativity matters most! Mix crisp copy with entertaining images for the most engagement. And let’s be reminded how popular Insta Stories is becoming: 200 million people are using it every day, compared to 160 daily users for Snapchat. 
  1. Snapchat now appears to be darting off in a different direction—one that helps generate more ad revenue and makes it easier for businesses to direct users to their sites. A recently unveiled tool, Paperclip, gives people the chance to click a link to a company’s website after viewing their ads. 
  1. Showcase your skills, achievements and credentials on LinkedIn. Get recommendations, make connections and expand your social network. True, it’s a personal page—but it’ll still help to boost the credibility of your brand.
  1. Does your business focus on décor, for example, arts and crafts, food, weddings, or anything else artsy or creative? If so, Pinterest will help you pinpoint where your targeted audience is at.
  1. Get your messages out fast on Twitter! You can post Tweets under 140 characters (links and hashtags included) and also attach images to give your followers quick news flashes. 

What’s in It For You?

  1. Likes, Shares, Comments: Well, that’s pretty much the thick of things—and what everyone is competing for out there in the social world. 
  1. Social media allows you to give your brand a voice. You have a lot to say about your business, right? Express it all through the platforms that are most popular for your industry. 
  1. Being able to use casual language means you can connect personally with your audience by writing in a more conversational tone. Needless to say, refrain from overly formal language.
  1. Start a conversation among followers to generate a buzz. Ask questions and post about relevant topics to get more likes and comments.
  1. Respond to comments, too, as if they’re real-life interactions! 
  1. When you make personal connections with your audience, they’re more likely to go to your social pages for things like entertainment, advice, news, etc. The more you appeal to an area of their personality or an interest of theirs, the greater your following will become.  
  1. After you build a following, you’ll be confident that you’re dishing out posts to people who are genuinely interested in the content you’re sharing. At this point, comments, likes and shares can be expected since your feeding those that are most hungry for such information. 
  1. Being savvy on social media will help direct users to your site, and in turn, spike your click-through-rate (CTR). Digital marketing involves an entire system of platforms, all of which are designed to send users to the central-base: your website. 
  1. Increase engagement—that’s what business pages on social media are all about! Attracting users, catching their interest and continuing to draw them in must be a top priority. 
  1. When you show you’re not “all business” with your posts, people will perceive your company as laid-back and fun—exactly how it’s supposed to be on social platforms.

Popular Types of Social Media Posts

  1. Let your audience know something cool happening right now with live streaming.
  1. Make people laugh with memes and GIFs that relate to your industry.
  1. Run contests to see engagement go through the roof!
  1. Get social users to go on your site via sales and promotions.
  1. Make event announcements to spread awareness and get attendees to register.
  1. Post job opportunities to draw qualified candidates and grow your business.
  1. Write brief captions about one of your landing pages with the links in the post.
  1. Do the same thing with the examples of content marketing.

Examples of Content Marketing

  1. Blog Posts – How tos, tips and advice answering questions users may be asking.
  2. Social Media Posts – Captions, hashtags, images and videos for social engagement.
  3. Press Releases – Official statements about what’s new.
  4. Infographics – Visual aids using a combination of content and graphics.
  5. Videos Clips – Quick features of projects, products, services and more.
  6. Podcasts – Digital audio files that listeners can download for the latest industry news.
  7. Quizzes – Fun questions testing people on their knowledge of your industry.
  8. Case Studies – A record of research showcasing how you’ve helped customers.
  9. Whitepapers – Downloadable guides providing info about the work you do.
  10. Email Newsletters – Updates and product/service info sent to clients and prospects.
  11. eBooks – Electronic books that can be read on digital devices.

The more traffic you get to your website through social media marketing, the more conversions you can expect!

Check out other posts on our blog to learn more about digital marketing. 

 

 

 

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