A Complete Guide to Google’s Local Services Ads

Taylor Hurff

Taylor Hurff


Google, as most know, is a massive search engine conglomerate with over a billion daily active users. If you lined up all of the leading search engines that we use today (Yahoo!, Bing, DuckDuckGo, etc.) Google’s worldwide market share towers over the rest, sitting nicely at almost 90%.

There’s no denying that this is great news for Google; however, what does this statistic mean for local business owners and local searchers? No matter what side of the fence you are on, a business owner or someone searching for a local service, Google’s newest search offering, Google Local Services, is quite helpful. Not familiar with this Google service? Let’s get you up to speed.

What Are Local Services Ads?

Google Local Services is a semi-new pay-per-lead advertising platform that connects consumers searching online with local services providers. Google is continuing to expand this ad platform into more industries, but the main ones currently able to use Local Services Ads are:

  • Plumbers
  • Electricians
  • HVAC Contractors
  • Roofing
  • Locksmiths
  • Window Repair
  • Appliance Repair

Additional categories that are present in some California markets include:

  • Handyman Contractor
  • General Contractors
  • Towing Companies
  • Auto Glass Repair Companies
  • House Painters
  • House Cleaners

When a searcher enters a query, for example, Chicago Locksmith, a number of results will be delivered to the user right above the traditional paid search ads. Each ad prominently displays the business’s name, phone number, store hours, reviews, and ratings. If an ad is clicked, the user will then be prompted to confirm the service they need and if the business serves their area. This allows the customer to find the best match for their query as possible.

How Are Local Services Ads Beneficial to Small Business Owners?

Now that you have a better idea of what exactly Local Services ads are and how consumers can benefit from them, we’d like to move onto why they are useful for small business owners too.

For one, business owners (advertisers) only pay per lead and not per click. This means you will not be wasting your precious time, money, and energy on clicks that aren’t a good fit or don’t lead to a sale. If by chance you receive a lead that is a poor match or spam, then you can dispute the charge for credit.

Another fantastic benefit of Local Services ads for small business owners is the ability to gain trust and a great reputation online with The Google Guarantee. Ads with a small green check mark designate the business with Google’s guarantee that if a customer is dissatisfied with services rendered, they can submit a claim to Google.

Ready to Get Started?

If you are a local business looking for a cost-effective way to get your name out there and increase your sales through local online marketing in Philadelphia, Google Local Services is a great place to start. Signing up for the service is easy, and our digital marketing pros here at 1SEO I.T. Support & Digital Marketing are here to help!

One out of every three mobile searches is local and searchers are often using some type of location-based keyword. “Electricians near me” and “plumbers in Philadelphia” are prime examples of popular queries that your potential customers are searching. If you would like to find out how you can take advantage of this platform, then give our Bucks County local search marketing company a call today, and we’ll get you started immediately!


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