In Philadelphia, the phrase “trust the process” has been thrown around frequently.
That’s ever since Sam Hinkie became the GM and the team continued to tank as they ended up with lottery picks in four consecutive seasons. It started with a trade of All-Star point guard Jrue Holiday on draft night in 2013.
Thus, the process began. Michael Carter-Williams, Nerlens Noel, Joel Embiid, Dario Saric, Jahlil Okafor, and Ben Simmons. All lottery picks taken by Sam Hinkie’s 76ers. Trades occurred, free agents were signed, and the process was underway.
Four years and plenty of injuries later, we’re finally looking like Hinkie’s catchphrase is coming to fruition.
In Philadelphia, SEO and digital marketing is also about trusting the process.
With SEO, you don’t wake up one day, begin a campaign, and expect immediate results. It takes a well-organized process and a lot of moving parts to correctly optimize a page of your website. There is no one-size-fits-all solution.
As digital marketers, we build your search presence so you can be found at the right time by potential customers. The 76ers are building a team so they can compete and win an NBA Championship when the time comes. It’s a process. There are no overnight miracles.
It’s building assets that contribute to a win.
That’s pieces like Joel Embiid and eventually Ben Simmons. In terms of search engine marketing, that’s the implementation and practice of all on-page and off-page strategies.
Assets that work together lead to further success and more money for your business, whether it’s search marketing for law firms or the Philadelphia 76ers of the NBA.
The Sixers fan base has been waiting for the process to complete itself for a few years now. And it’s still not there yet.
When you compare the two, you may be thinking it could take years to see results in your SEO campaign. That’s not how you should be taking this, but it is a process.
It could take months to start seeing results, depending on the competitiveness of your industry. As a business owner, you could be asking yourself why you’re paying $X per month if it’s going to take a few months to see any real return.
You have to trust that your agency has your best interests at heart. They plan to help you get the most of your digital campaign, providing a solution that incorporates multiple aspects of marketing. You need someone who complements your SEO with paid advertising campaigns, social media, content, and email marketing. While the SEO is put into place, you’ll start seeing results from your other marketing avenues.
Then once everything starts coming together and being incorporated into the site, you’ll start to see results from organic search.
All the effort, all the hard work, all the blood, sweat, and tears that have gone into strategizing for an organic presence have come to light.
That’s why you play the waiting game. Over 70% of the links clicked in search results are organic. That’s the bread and butter of your search marketing. You need organic clicks for maximized ROI.
SEO is a continuous build up. If you abandon the process too early, you could end up doing more harm to your website. If you give up on the team too early, you’ll lose support from your fan base, costing you money in the long-run.
That’s the strength of the phrase Trust the Process.
Joel Embiid has been nicknamed “The Process” during home games and in mainstream media. He has taken that nickname to heart. He says the phrase in nearly every interview, uses the hashtag on social media, and performs his best to chants in the arena.
— Joel Embiid (@JoelEmbiid) November 12, 2016
He’s trusting the process. When it comes to your SEO campaign and the company you’re working with, you have to be patient and learn the process.
Communication is key. If there is something being delayed, or you aren’t clear on the process, you need to let your team know.
It takes more than throwing meta keywords and heading tags onto your page to see results. It takes the strength of your domain, the quality links and quality content, plus the interaction with your brand once a user lands on your site.
How can you be relevant without the process?
Sometimes it’s trial and error. The Sixers drafted Michael Carter-Williams in the first year of their rebuild, then promptly shipped him to Milwaukee after an above average rookie year. He wasn’t part of the process. They gave him a shot, but moved on.
Sometimes everything falls into place.
It takes teamwork. When everyone is on the same page and motivated to succeed, that’s when the process comes full circle. That’s when you win. For both the Philadelphia 76ers and your SEO campaign, start to trust the process.
It’s the key to success.
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