Whether you were at the Google Partner Connect Event and need a little recap or you couldn’t make it and are looking for the cliff notes, here are three quick takeaways to help you grow your business online:
Start out building a solid foundation for your business online using organic SEO practices, and then give it a boost with paid advertising. Combining the two strategies together will help you spin a far-reaching web online that draws users, captures their attention and has them returning with an appetite for more.
Doing one without the other will not produce the same results. It would be like designing and building a beautiful, three-story home and never putting it on the market. Some people might drive by and check it out, but unless you invest some money in targeting your audience and putting it in front of them, you’d barely reach the people you’re trying to reel in.
So, develop a website with the user experience (UX) in mind and take advantage of videos and other forms of content marketing to lay the groundwork for your digital campaigns. Then, top it off with pay-per-click (PPC) and dynamic remarketing to put your brand in front of your ideal demographic. View paid ads as online billboards used to spread brand awareness and appeal to your users’ needs.
The number one aspect of digital marketing you need to focus on is the short period of time it takes for users to begin a search and then find a product or service using mobile devices. It’s obvious our smartphones are attached to our hips and nomophobia, the fear of not having it in your possession, seems to affect almost all of us to some extent.
Micro-moments are the I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments that begin with a passing thought and quickly encourage people to pull out their phones and type something into their search bars. After someone is struck with inspiration and begins searching, it’s up to you to respond with results that are relevant.
Just a few years ago, if you were walking down the street and passed someone wearing a stylish pair of basketball shoes that you really liked, you would have to wait until you got home to look them up on your desktop. Today, however, you can search for the shoes on your smartphone and order a pair in no time.
Our mobile devices give us instant gratification. And it’s this rewarding moment for users that you need to anticipate the most. Figure out what customers might be searching, so you can be there for them when they need you. Make sure you draw them in with useful information and deliver it quickly to make the most of every micro-moment.
Planning your digital marketing efforts with micro-moments in mind will help you capitalize on those precious seconds of time.
Sharing posts on social media platforms will help you reach your audience on a personal level and keep customers in the loop with what’s going on with your business. Not only does it help you build credibility and spread brand awareness, but it also helps increase your involvement with the social community. This is where you make your voice heard.
With paid advertising on social media, you’ll put your brand in front of users who are scrolling through their smartphones on different platforms. From Facebook, Instagram and Pinterest to Twitter and LinkedIn, choose the channels where you feel like your audience hangs out most. Social media is now what people turn to for a wide range of information, including news, scores, videos, services, products and so much more. So, put your “online billboard” where you know everyone goes.
Combining fun, engaging and informative social media posts with paid ads can really help your business take off. Connecting personally with consumers will increase engagement and drive traffic to your website. And there’s no better place for a personal connection to be had in today’s digital world than on social media.
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