You’ve put a lot of time and effort into creating great content for your business, but your job isn’t over just yet. Your content is only as good as the methods you use to promote it. After all, what good is your content if nobody clicks through to read it? So, now you have the difficult task of crafting a social media post that will get your content the attention and click-throughs it deserves. This is often easier said than done. So what’s the trick? You need to start thinking of your post as a “headline” and you’ll need to craft a post that will make your followers feel like the world will come crashing down around them if they don’t click on your link and read your content.
So how important is a properly crafted social media post to your click-through rate? Well, according to Quick Sprout, tweaking a post by just one word can result in up to a 46% increase in click-throughs. Not too shabby. Here are 5 tips to help you create a click-worthy social media post:
Include a Call-to-Action
Including a call-to-action such as “Call today!” or “Subscribe here!” greatly improves the likelihood that your post will be clicked on. If you have a downloadable product, the call-to-action “Download now” has been shown to be extremely effective, especially on Twitter. After all, everyone loves free stuff.
Be Mindful of Your Post Length
While your post length is already limited on Twitter, other networks such as Facebook, LinkedIn and Instagram allow you to run rampant with your content. Keep in mind that shorter posts tend to outperform lengthy ones. Hmm…. Anyway, try to stay within 250 characters for maximum performance.
Image is Everything
No, not your image, your post’s image! The images you use in your social media posts aren’t technically part of your “headline,” but images often speak louder than words. People are visual beings and it is often the image in a post that initially attracts our attention and entices us to read the text. According to a study performed by Kissmetrics, posts with photos receive 84% more clicks than those without. So start getting graphic! I mean, start working with graphics!
Using hashtags in your posts make them searchable on social media. All of the social networks, with the exception on LinkedIn, utilize hashtags as a method to make posts easier to find by those searching for the specific hashtagged keywords. So how does this make your post more engaging? Well, it really doesn’t, in a direct sense. What it does do is help your posts reach a wider audience. After all, in order for people to engage with your post, they have to see it. The more people that see it, the more people there will be who are likely to engage with it. There’s nothing better than a bunch of people engaging in…….stuff.
Don’t Give it All Away!
At least not right away. Resist the urge to give up to much information in your post. Instead, create a post that is short, packs a punch and entices your audience to click through to learn more. You know, it’s like that old saying, “why buy the cow when the milk is free?” If you give people all of the information in the post, they have no reason to click on your link.
Hopefully these tips help you improve the quality of your social media posts and help you drive click-throughs and engagement through the roof! Don’t be afraid to try different techniques and do some tests to see which types of posts work best for your business to start increasing your conversion rate. Happy posting!