From algorithm updates to new plugins, widgets, and other novel website features, the digital marketing landscape is always changing. The companies that can effectively leverage the latest tools and marketing channels can quickly outpace the competition, while those stuck in their old ways will steadily see fewer conversions over time.
Change can be tough—especially when you don’t have the resources and manpower of a large digital marketing agency to ease the transition. When it comes to your business’s online performance i.e. website visitors, contact form submissions, or online sales, employing the latest digital trends can result in a significantly higher return on investment.
If you’re a business owner or digital marketer looking to find the most advantageous online marketing tactics to grow your business in 2019, you’ve come to the right place. We’ve compiled this list of the five digital marketing tactics your business needs to double its online conversions in the coming year. From minor website changes to the best-paid marketing channels to utilize, check out the list below to make the most of your marketing spend in 2019!
1. SERP Real-Estate Hoarding
Search engine results pages (SERPs) have ever-changing landscapes. They used to only feature organic website listings. Over time, however, paid search ads, knowledge panels, featured snippets, and a variety of other listings began earning space on these pages. In some search results, there can be dozens of unique places for your site to show up.
One simple and effective way to boost your overall online performance is by “hoarding” online real estate—or getting your website to show in as many of these listings as possible. You want to own the paid search listing, the top organic results, the knowledge panel or GMB, and every other space that’s available. If you’re a local service company, you want your website to show up in both the Local Services listings and the Google Map pack, as well the traditional paid and organic search results.
Here’s an example of a service business that makes the most of the SERP real-estate:
Dominating the online real estate leads to more clicks per impression, which results in more website traffic and ultimately more conversions.
2. Voice Search Optimization
With digital assistants gaining popularity across the country, voice search has become an integral part of a successful online marketing strategy. In 2018, optimizing for voice search was on many marketers’ radars. In 2019, it’s become evident that without a voice search optimization strategy in place, your business is missing out on a large audience of affluent buyers. Businesses who optimize their websites for voice search can expect to see their efforts pay off in 2019.
If you want to get ahead of the competition, voice search optimization is an excellent place to start.
3. Website Chatbots
Once visitors are on your website, the user experience is everything. Guiding them toward a conversion and keeping them engaged are critical. This means delivering the information the users are looking for and packaging it in a friendly and easy-to-understand way. If you don’t, they won’t hesitate to leave your website and continue to search for their answers.
While your business might try to fill its website with the information your visitors want to see, it’s not as easy as it sounds. That’s where chatbots come in. Chatbots are friendly, engaging pop-up windows that let users ask questions or start a conversation with a representative of the company—typically a third-party agent affiliated with the chatbot service provider. They can help to minimize the exit rate of site visitors and capture leads that otherwise would have never materialized.
Here is what ours chat “assistant” Ashley looks like if you haven’t met her yet:
If your company has minimal on-page content or otherwise has a low website conversion rate, installing a chatbot is the simple solution businesses are widely adopting in 2019.
4. Remarketing Ads
Whether your company has a large marketing budget or a limited one, remarketing ads are the fool-proof way of maximizing your return on ad spend. Remarketing is a type of ad campaign that targets an audience of users who have already engaged with your brand. This can include recent website visitors and even users who have interacted with your social media ads.
Because remarketing ads only target users who have shown interest in your brand, products, or services in one form or another, they have a much higher conversion rate than traditional online ads. Although remarketing may not be the newest form of online advertising, it is becoming more of a necessity than a luxury for business in 2019.
Don’t let your primed audience go cold. When they’ve shown interest in your business, hit them with the remarketing ads to get them to convert.
5. Creative Contact Forms
The purpose of your company website should be to generate leads or conversions for your business. For businesses who don’t sell products online, this means collecting contact form submissions or even online service requests. If your site relies solely on a “Contact Us” page to generate leads, you’re missing out on tons of potential revenue.
Contact forms have evolved tremendously over the last few years, and this trend is only going to continue. From pop-up forms and side-bar flyouts to sticky contact forms and eye-catching buttons disguised as discounts or offers, there are loads of creative contact forms your business can use to obtain contact form submissions.
Here are a few contact forms from our Local SEO page that help us capture more leads:
To enhance your lead generation without investing in SEO, PPC, or major web development changes, get creative with your contact forms and the leads will pay for themselves!
Let 1SEO Make 2019 Your Most-Profitable Year to Date
At 1SEO I.T. Support & Digital Marketing, we help businesses and organizations of all sizes make the most out of their marketing budgets. Whether you’re having trouble converting website visitors or want to lower your cost-per-click or cost-per-conversion from your online marketing channels, our digital marketing teams can help you achieve your business goals for 2019.
Give us a call or fill out one of our online contact forms to reach your business’s full potential!