After you hire a digital marketing company to do SEO, one of the things that you must do is NOT disappear into the shadows! Never hire them and walk away because one of the ways in which your campaign will succeed, is if you give the SEO company the things they need to do the work that needs to be done!
And now that you know how important communication is…
Here are some other things that you should keep in mind when starting your Local SEO campaign.
Create a Google, BING, and Yahoo Listing!
Having a listing on Google, BING, Yahoo, etc. will be the way in which users can find out where you are located. Speaking from personal experience, it is frustrating for me when a restaurant, store, etc. I am trying to get to is not able to be Googled for their address. Therefore, having a local listing also means that you are able to be found when someone searches for you. For example, if you are a restaurant in Philadelphia, those who type in “restaurant in Philadelphia” will be shown something similar to this…
The restaurants that claimed their listing popped up when I did a search. But, what helped them to show up?
Make Sure Your Local Listings Have Reviews!
The thought of someone reviewing your business online can be terrifying. However, the more your local business listing is interacted with (as in you get reviews and keep them coming), the better chance the listing has for showing up on the first page. Last but not least, your listing should not only have reviews, but all of the information must be filled out and it should have photos! After all, content is very important to Google and other search engines for knowing what your website and business is all about, so that is why…
Your Website Content Should Have The Appropriate Keywords & Local Modifiers!
I am not being biased when I say that content is one of the most important things for great search engine optimization. I realize that there are several other things that can affect your rankings (such as having high-quality inbound links), but it is a no brainer that you should also have the keywords you are targeting in your website content. For example, if you are a restaurant in Philadelphia, you should have “restaurant” and “Philadelphia” in your content. Update your content to reflect your company’s location and you have a greater chance of being found when someone does a local search. So…
Add Fresh Content To Your Website Consistently!
Updating your content with keywords is one thing, but adding fresh content is another. Having a blog on your website is one way that you can add fresh content, but another way you can do it is by adding more pages that are relevant to the services you offer to a specific area. This will show your customers that you’re an authority in your field and provide more visibility to the search engines.
Plus, Google will realize that you offer these specific services in a particular area, and they will show your website in the SERPs when someone performs a local search. One last thing I also have to include is that you should not steal another website’s content. One of the keys to being successful online is by making your content stand out from the rest by being original! There is nothing I despise more than finding a website with duplicated content! What does that say about your business?!
In the end, if you don’t do any of the things I mentioned above, your Internet marketing campaign is probably not going that well… But, if you take the time to consider what I said, it may take a turn for the better!
If you have any other questions as to why you should do these things or how, you can contact an SEO consultant specialist at 1SEO.com Digital Agency!