As any Internet marketing guru should know, having fresh and relevant content out there (especially on your website and social media outlets) is important so that your brand stays fresh, and that you look like you are up-to-date on all of the latest happenings in your particular industry.
However, there are those times when business owners, and even Internet marketers themselves, see no light at the end of the tunnel for when it comes time to finding topics for that next blog, video, great social media contest, etc.
What are some ways that you create “new” content?
Well, first of all, I would suggest that you revisit a blog topic you covered in the past. Second, you can turn a blog into an informative video that you can post on YouTube, and thus share across your brand’s social media sites. And, third, you can start working on an eBook!
When it comes to revisiting an “old” blog post…
While you might feel like you are beating a dead horse by “rewriting” an old blog post, you aren’t, and shouldn’t be “rewriting” it per say… One thing I have learned after writing hundreds (thousands?!) of blogs is that the Internet marketing industry is always changing and evolving. For example, as many Internet Marketers should know, Google’s algorithm for what makes a “good” website often changes. Therefore, while you may have written a blog a few months ago on a prior Google algorithm update, you can revisit it to reflect upon the changes you have seen since that post was written.
Want to make your brand appear even more engaging? Well, turn it into a video!
Don’t know what to use as your next great social media post?
How about shooting a video where you discuss something relevant going on in your industry, and that you can also post on YouTube?
According to third-party web analytics provider, Alexa, YouTube is one of the top three most visited websites across the globe. For that reason alone, it would be unwise not to get some videos up on YouTube—plus your competitors probably are! What’s more, YouTube is a place where a lot of people keep themselves informed about anything and everything. Companies or individuals post videos to YouTube to keep their audience informed, provide “How To’s” “Tips” and much more (much like an actual written blog does). So, one surefire you can keep yourself and your brand interesting is to channel that blog post into your next—or first video!
Have a handful of blogs that cover one topic? If so, consider creating an eBook!
While the thought of creating an eBook sounds intimidating, it won’t be if most of the articles (blogs) are already written. In fact, if you have several blog posts that talk about the same topic and that are already written in some sort of sequence, it will be easier to create. Sure, it will take some editing, including the addition of a formal introduction as well as a conclusion, but the meat of it is already there. Plus, an eBook can be made by anyone these days, and it can be an additional item to send out to your fellow employees and current/potential clients to check out after it’s written. Lastly, the fact that you can even put together an eBook makes you look like you are an authority on the subject!
Aside from what I mentioned above, there are MANY other ways that you could recycle “old” content and keep your brand in front of customers. If you would like to know more, please reach out to us here at 1SEO.com Digital Agency!