As a content writer at a national SEO firm, part of my job is to take the initiative and find something to write about for blogs, press releases, and website content. However, this is not always the easiest thing to do as some topics are more interesting than others, and some are also more technical than others, etc.
While part of my job is also to have that “creative spark” to get the ball rolling when it comes to content writing, I feel anxious because I don’t always know if the topic/content will be good enough to be approved by a client. Plus, it all comes down to having a good relationship with a client to really find something great to write about (but that is a conversation to be had another time.)
But, if you are a writer (or someone who is trying to find something to write about) and have no idea about what you should write about next, the fact of the matter is—you should really never run out of ideas!
Why shouldn’t you run out of blog topics/ideas?
Well, previous blog posts can be revisited and expanded. Plus, in this day and age, there is a thing called the Internet, as well as Google Trends & Alerts. The only way you will run out of ideas is if you lack that creative spark that a writer should have, are just plain old lazy, or are unwilling to do the research.
In one of my previous blogs, “How do you Find Time to Write While Owning a Business?” I mentioned that establishing a running list of topics and/or headlines would be very useful to return to when writing future blogs.
If you are asking yourself, how can I make a list? Well, this is how I do it: A lot of the times when I am writing my own blog (or especially a blog for a client) I start out knowing that I am going to write about one thing, but then something else comes to mind (or even in the content) while I am writing. While maybe that topic is worth mentioning in the current piece I am writing, it’s probably better to file it away to use and expand upon next time.
Another thing that you can use to gather writing ideas is to SEARCH ON GOOGLE or another search engine. Google also offers something called “Google Alerts,” something that Gmail users can set up through their account that allows them to receive articles relating to a particular topic. For example, if I am looking for articles related to content writing, I would go to www.google.com/alerts while logged into my Gmail account and type in “content writing” as the topic I want to be alerted about. Simple enough, right?
Google Trends allows you to do just that—look at what is trending on Google. This tactic is also beneficial to SEO content writers when they are trying to find something to write about because they can find out whether a certain topic is hot or not, and that Google also deems important!
For example, if you are writing about working out, fitness or sports, you might want to consider writing about Ronda Rousey, or mixed martial arts. Possible things you could discuss include: What makes Ronda Rousey the best MMA fighter? How can you fight like Ronda Rousey? What Ronda Rousey does to stay in shape. The list could go on and on for what you could talk about with this “trending” topic, especially because everyone is talking about it all over the Internet!
You see, there is hardly ever a time where you will run out of topics, the only thing that you need to do is have the willingness to do the research as well as work hard to utilize all the avenues you can do your research on!
There is a God! Umm…I mean—Google!